Dr. William Bernstein - The Four Pillars of Investing
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"Do not expect high returns without high risk. Do not expect safety without correspondingly low returns."
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More About Dr. William Bernstein
Dr. William Bernstein is a physician and neurologist as well as a financial adviser for high net worth individuals.
More About The Four Pillars of Investing
A journey to the heart of portfolio management, is aimed at the liberal-arts major seeking investment competence. Plenty of history and psychology, light on the math. ("Standard deviation" is mentioned only once, in a footnote.)